Adebanke, social media manager, seated in a red dress

@adebanke_smm

Adebanke

Social media manager and marketer. I run paid ads, make content people actually stop for, and turn followers into real conversations.

Work with me See the results

I care about what the numbers turn into.

Likes are nice. Messages, clicks and new customers are better. I plan, create and manage social media for brands that want their pages to do actual work for the business, whether that is a paid campaign that fills the inbox or a content plan that keeps people coming back.

  • Meta adsCampaign setup, audience targeting, budgets and daily tracking on Facebook and Instagram.
  • Short-form videoReels and clips planned around the first three seconds, then crossposted to stretch reach.
  • Content planningMonthly calendars, carousels and captions that match how your audience talks.
  • Page and profile growthFacebook pages and LinkedIn profiles built for visibility and trust.
  • Community managementReplying, following up and keeping the comments and DMs warm.
InstagramFacebookTikTokXLinkedIn

Recent results

Real screenshots from campaigns and pages I have managed. Nothing edited, nothing rounded up.

Meta ads, Facebook and Instagram

14 buyer conversations in one day for a car business

The client needed people talking to them, not just seeing an ad. I set the campaign to optimise for messaging conversations and targeted adults in Lagos with interests around cars, car repair, car wash, vehicle parts and frequent travel. Placements ran across Facebook feeds, Marketplace, Stories and Reels, plus Instagram Explore, Stories and Feed.

14conversations started
₦170.04cost per conversation
₦2,380.60spent on day one
1,048people reached
1,342impressions
₦4,500daily budget

Only about half the daily budget was spent and it still brought in 14 people ready to ask about cars. For a business where every sale starts with a chat, that is the number that matters.

Meta Ads Manager results showing 14 messaging conversations at NGN170.04 each
Ad set audience targeting for Lagos, ages 18 and over, car and travel interests

Campaign results and audience setup

Organic reel, Instagram crossposted to Facebook

2,650 views on a single reel with zero ad spend

A reel posted on Instagram and crossposted to Facebook, so one piece of content could work on two platforms at once.

2,650views
147accounts reached on Instagram
9saverage watch time
35likes
2comments
1repost

Crossposting did most of the heavy lifting here. Views ran well past Instagram reach, which is a good reminder that one video can pull from more than one audience.

Instagram reel insights showing 2,650 views and 9 second average watch time

Instagram reel insights

Facebook page

565 engagements and 54 link clicks from one post

A Facebook post built to get people engaging and then clicking through to the client's link.

1.9Kviews
1.7Kviewers
565post engagements
54link clicks

Roughly one in three people who saw it interacted with it. That kind of response tells the algorithm the post is worth pushing further.

Facebook insights showing 1.9K views, 1.7K viewers, 565 post engagements and 54 link clicks

Facebook post insights

LinkedIn personal brand

Steady weekly growth on LinkedIn

LinkedIn rewards consistency more than virality. Regular posting grew impressions week on week and kept the profile showing up in searches.

+26.5%post impressions in 7 days
839followers, up 2% in a week
104profile viewers in 90 days
52search appearances in a week

Profile views and search appearances are the quiet metrics. They are usually where client enquiries start.

LinkedIn analytics showing 478 post impressions, 839 followers, 104 profile viewers and 52 search appearances

LinkedIn analytics

How we would work together

  1. AuditI look at your pages, past posts and competitors to see what is working and what is not.
  2. PlanA monthly content calendar and, if needed, an ad plan with a clear budget.
  3. CreateReels, carousels, graphics and captions made for each platform.
  4. RunPosting, ad management and replying to your community every day.
  5. ReportPlain reports on what happened, what it cost and what we change next.